There are essentially two major differences between Search Engine Optimization vs PPC. The first is how visitors are acquired and the second is in where listings usually show up on the search results page. Organic Traffic: Search Engine Optimization is the natural, non-invasive way to rank high in search engines. Paid Traffic: Pay per click or PPC, is immediate.
There is no difference in Pay-Per-Click (PPC) traffic.
PPC is measured by how many times a keyword phrase is searched throughout the Internet. When a visitor clicks on one of those ads, it means that the ad was viewed. The ad then has to be advertised again and is tracked by several third party advertising companies. Once the ad is tracked for a certain amount of time, the cost is charged. Generally the cost per click is determined by the percentage of people that click on an ad and then go on to buy something.
On the other hand, Search Engine Optimization is measured by how much actual traffic is being generated. Search Engine Optimization is generally performed within the confines of an ad campaign. Ad campaigns are run by either individual marketers or marketing companies that work for larger companies. In most cases, these campaigns are highly targeted and specific.
Organic traffic is generally considered long-term and steady.
This type of traffic tends to come from longer tail keywords. Search Engine Optimization is designed to get you to the top of the list for your chosen long-term keyword or phrase. PPC tends to get you to the top of the list for short term terms and then the ads get less effective over time as the target audience ages.
In addition to the long-term benefits of SEO, there are also a number of benefits to PPC that tend to accrue over time. PPC generally allows advertisers to target their ads to those keywords that are most likely to bring them customers. PPC ads tend to be highly targeted and therefore more likely to convert than organic ads. A PPC campaign can also run across a number of networks including social media, banner, and pay-per-click networks.
Organic rankings increase the popularity of your site and can make you a lot of money in the long term. Search Engine Optimization tends to make your website rank higher on the search engines for your chosen keywords or phrases. The rankings determine your position based on the number of times that your keyword appears on your site. Search Engine Optimization tends to improve the rankings and subsequent increase in traffic, which then improves your conversions and consequently your earnings.
Organic results provide search engine users with the most relevant search results, but this is not necessarily the highest rank that you may achieve. Search engine users, especially the ones that use Google, prefer to see their results listed at or near the top of the rankings rather than towards the bottom. Search engines also give high marks to websites that have relevant content rather than those that have irrelevant or poor content.
Although Search Engine Optimization does not result in as much organic search engine traffic as PPC, it does tend to convert better and hence results in higher search engine’s rankings and consequently better search engine traffic. It is therefore an important part of any online business investment due to the increase in potential sales that it brings.
- However, in order to achieve the desired results, an online business owner must be disciplined enough to implement a cost per click campaign as well as a pay per impression program.
- Doing so will help you realize the maximum results from your online investment.
- The sooner you invest in SEM, the more money you can make.