What is Search Engine Optimization?
Essentially, SEO, or Search Engine Optimization is the process of improving a web site to improve the likelihood of it appearing high in the search results. All other things being equal, the better-optimized web site should be seen as more helpful. This is not always because the optimized web site is superior in terms of design, aesthetic appeal, functionality, or even is more useful than its competitors, but instead… The “stuffing” of keywords and links into the web site in the form of meta tags, title, and h1 tag placement and on-page elements such as the site map, navigation bars, buttons, images, and other web design & development elements that artificially boost rankings are considered “stuffing”.
Search Engine Optimization is a branch of digital marketing.
It is concerned with the arrangement and presentation of web content and how these elements affect search engine algorithms and how they affect users. A good example of Search Engine Optimization is found in the use of keywords. Keywords are a primary component of SEO campaigns. Keywords serve as a way to attract visitors to a website through search terms that are most likely to be associated with the product or service that is offered.
A major part of Search Engine Optimization deals with the use of meta-tags and title tags. These tags, which take a major role in determining what a search engine sees when a user types a query in a search engine, play a major role in Search Engine Optimization. In order for Search Engine Optimization to be effective, these two types of tags must be properly used. A web designer can help with Search Engine Optimization by using the appropriate titles and keywords in all areas of the web design. These tags are also important because they help provide structure to the website.
Webmasters have the option of using Meta tags and title tags in the design process. These tags are also used in Search Engine Optimization; however, many web designers ignore them in favor of the keywords and phrases that they know will rank high on the search engines. This practice, however, has resulted in websites with poor Search Engine Optimization and Ranking. Search engines are getting better at filtering out websites that are built around keywords or phrases but many web designers still do not take this step. If a web designer knows the proper placement for keywords and phrases it can make the difference between ranking well and poorly on the search engines and can help ensure that a website gets noticed by potential customers.
One of the most important things to remember in Search Engine Optimization is that, like with the overall theme of any website, a site that ranks highly on one search engine may not necessarily rank highly on another search engine. The two Search Engines use different criteria for determining rankings and a site may be high ranked on Google but low ranked on Bing or Yahoo. This is because there are so many other search engines out there. If a web designer is aware of this issue it can result in better positioning on a search engine for their site.
In order to receive high search engine optimization rankings, it is essential to utilize Search Engine Optimization services that provide quality back links. The larger the number of back links to a web designer has the better their chances are of making the rankings that they want. Back links are critical because they are the way that Google and other search engines like it to see a site. Google and other search engines like it to see that a site has relevant content and is being linked from multiple sources, this improves the quality of the site and increases its chances of ranking high.
There are a few other things that a web designer can do to help their client.
First they need to ensure that the website is keyword rich. Keyword Rich Meta Description is also important because this is where the search engines like it to see that the keywords being used for a page are natural. The meta description is what the user will read about a page when using a search engine to find it. Making sure that there are no spelling and grammatical errors and that the keywords are correctly spelled and grammatically related is very important.
- Web designers can also do a lot to improve their client’s ranking by keeping on top of changing technologies and trends in the world of Search Engine Optimization.
- They can make changes to their client’s web pages and make them more search engine friendly so that they will continue to receive a high ranking from search engine results.
- SEO services also include working with their clients to ensure that they are taking advantage of certain technologies like Responsive Design that is becoming more popular as the years go by.
- Web designers who understand the importance of SEO services are very effective at ensuring that their clients receive the best possible ranking and website ranking that they deserve.